The Winning Strategy for Bitcoin, SafeMoon and Crypto: “Adopt-a-Boomer”

This is a tense moment for BitCoin and the cryptocurrency market. Everyone seems to be waiting on the other shoe to drop but these same folks expect a decent run to ATH for before the fall. The best is yet to come!

Here’s the honest truth. We can’t get to ATH without your dad and mom and uncle pitching in. The Boomers need to show up and we need to bring them to the game!

I remember a conversation I had with a friend of my parents. We were talking about Bitcoin and I asked if he had bought any.

“What’s it cost right now, like $50K? No way I can afford a single token.” he said.

It was an eye-opening moment. Fractional ownership in world of stocks and bonds is a foreign concept. And that’s just tip of the iceberg. The education curve for crypto is very high and here’s the rub — Crypto won’t survive until they convince the generation with the greatest proportion of wealth to join up. To do that there’s gonna be a lot of hand-holding.

For some of these coins to survive they’re going to need some older and wiser hands — if not at the helm then in the tranches. There is no way you can sustain a coin on the $20 that the average Twitch user will throw in every paycheck. Institutional folks will be there for sure but if this truly about building currencies for the people — we need people to show up who have some money to spend.

I spoke to a team member of one of the hype coins the other day. Someone from one of the big financial firms had messaged them over LinkedIn. “Call me.” The guy was in firm’s department of fraud. The coin guy freaked out a bit but called him anyway. The finance guy asked straight up:

“I’ve got 10 guys here who want to throw in $5K each on your coin but we have no idea how to buy this thing!”

Your dad and uncle might eventually sign up for CoinBase or if Merrill Lynch finally lets you buy $BTC — then Boomer adoption could be on the way. You could put most of my fellow GenX-ers in this boat as well. But here’s going to have to be a LOT of FOMO to motivate these folks through the pain points of buying crypto on their own accord— let along understanding it.

Until then there are very few people in that generation who will attempt to do this on their own.

  • Try explaining gas fees to someone just entering crypto.
  • Try convincing a lay user that a MetaMask Chrome plug-in is totally kosher and not risky.
  • Try walking your mom through writing down a dozen wallet keyword phrases and keeping them somewhere safe.
  • Try explaining the Rube Goldberg machine of dollars to BNB to BNB Smart Chain to Pancake Swap routine to buy a new coin.
  • Oh — and grab that coin address for a simple cut and paste.
  • Did you find your secret hidden Trust Wallet browser yet?!

And that’s just the basics.

It’s a nightmare which makes me a BIG winner in this space. I have some excess income AND I’m a nerd who doesn’t mind jumping through ridiculous fiery hoops to buy hype-coins.

Imagine trying to describe to your Boomer uncle why he should abandon Doge and throw in with the dev team on a new coin who are gonna kill it with their original staking motif but it’s going to have some problems on the BitMart exchange if the tokenomics don’t transfer. *glossy stare back*

We have a lot of work to do.

One idea: Adopt-a-Boomer. I even did this for my GenX younger brother. I put in $100 of BitCoin and SafeMoon on a Trust Wallet and walked him through installing it. He was thrilled!

So — this father’s day — give your dad the gift of CryptoCurrency. We need them in the game now!

CMO at large. I live at the intersection of AI, machine learning and marketing. It’s a busy corner! (I need to model that).

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store