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Business Lessons from the Bible: Persistence and The Parable of the Unjust Judge
How a 2000-yr old parable gives you permission to hound your prospects to get above the noise.
There are nearly two dozen parables attributed to Jesus in the Bible. My favorite is commonly known as “The Parable of the Unjust Judge.” Channeling Og Mandino, let’s take a look at Christ’s recommended business tactic to get the attention of the Father and close the deal.
Is that summary too curt? Too cute? I think it’s pretty close to what was intended.
Jesus thought the strategy important enough to give the interpretation of the parable before he even told it: “That you may pray always and not faint.”
Or, as a modern translation tells the story:
In a certain town there was a judge who neither feared God nor cared what people thought. And there was a widow in that town who kept coming to him with the plea, ‘Grant me justice against my adversary.’
For some time he refused. But finally he said to himself, ‘Even though I don’t fear God or care what people think, yet because this…