“Life is really simple, but we insist on making it complicated.”
Confucius

Have you ever tried to explain Bitcoin to someone? It’s not easy — yet the core of cryptocurrency is pretty straight forward: cut out the middleman.

Still, the key tenants of crypto — what Michael Sayer calls “a masterpiece of monetary engineering” — are technology-driven and have created layers of complexity. Like any other “new” tech the early adopters are perfectly willing to run through any maze to get their coinage. …


As I noted 3 months ago, if you invested $100 at the launch of SafeMoon you would be a millionaire. Even today, at 70% below its high mark — you might still be a millionaire.

However, that type of potential life-changing wealth is becoming less a reality and more of a question mark. At the start of this massive retail surge in cryptocurrency, if you bought early it meant a 10x or 100x or 1000x return within a few days. Now you can buy into many of these coins and catch right up with the early birds.

The price has…


In the 11th century Pope Urban II issued the earliest known “Indulgence” — a document certifying that a petitioner’s good actions in life would shorten the required penance beyond the grave for offenses they had committed. In short — you were paying the church for forgiveness of your sins. These penances allowed the Catholic church to increase its treasury and relieve its believers of much guilt. It became a pretty robust market and shakedown frankly.

1000 years later we find ourselves in a similar moral quandary: many upstart cryptocurrencies compensate for lack of any real world use case by giving…


This is a tense moment for BitCoin and the cryptocurrency market. Everyone seems to be waiting on the other shoe to drop but these same folks expect a decent run to ATH for before the fall. The best is yet to come!

Here’s the honest truth. We can’t get to ATH without your dad and mom and uncle pitching in. The Boomers need to show up and we need to bring them to the game!

I remember a conversation I had with a friend of my parents. We were talking about Bitcoin and I asked if he had bought any.


New toys are always exciting but they can seriously skew our mindset when making investment choices. Envisioning all of those zeros your bank account can hold. This can seriously crowd out logical thought. But SafeMoon is an exciting and potentially lucrative risk. Let’s look at the numbers.

I’ve written here this week about 100x investment one SafeMoon holder took on the coin and also on expectation setting for the cryptocurrency itself but here’s a good gut check you can use on ANY alt-coin coming of age.

One way to think about the potential opportunity (and limits) of SafeMoon is to…


New paradigms bring new metaphors to a whole new audience of hungry investors. To review: a“whale” is an investor of cryptocurrency (or anything for that matter) which holds a large enough chunk of coins to impact the price if they choose to sell. In the early days of an alt-coin this can make or break the brand.

SafeMoon is no exception — the hopeful darling of the hype-coin market has been weathering a pod of whales who are cashing out on some very fortunate (and very savvy) investing. The term “whale” is nothing new and has been used in traditional…


If you invested $100 in SafeMoon just about a month ago it would now be worth $8 million. I missed that window by like 2 weeks!

SafeMoon is the crypto-coin that launched a thousand coins — and a few scams too! If you hadn’t noticed, the crypto-coin market has gone mainstream. If you’re somewhere between the ages of 18 and 40 you can probably syphon through all the Discord and Telegram chats to figure out how and buy these crypto coins without shelling out $60K for a pretty Bitcoin over an established exchange— welcome to the alt-coin market.

The process…


Say what you will about the first months of the disease… the improvement and success of dealing with COVID-19 is undeniable — even in Florida! ESPECIALLY in Florida.

Team Apocalypse keeps moving the #COVID19 goalposts. Cases one day, deaths another, now their focus is on hospitalizations. Fine. Let’s use our Florida Case Line data to examine that.

This is a meaty chart but if you take 30 seconds to follow the 1,2,3 I think you’ll get it.

If you look at JUST May and June you can see how much testing was done in June to find more cases. The…


A thread on how Latinos may have saved Southern California from #COVID19 — and a word of warning to my City by the Bay!

First, look back on June 18th. Latinos, who make up 35%+ of California’s population (via CDPH), represent 55%+ of all cases!

Race & age in a treemap:

Now fast forward to July 18th (CDPH will update tonight at 3AM. As we all know #COVID19 takes weekends off). Look at those case jumps. What is a treemap?
Size indicates the number of cases.
Darkness indicates the most deaths.

21K cases for 18–34 rising 130% in 30 days!

Justin Hart

CMO at large. I live at the intersection of AI, machine learning and marketing. It’s a busy corner! (I need to model that).

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