5 Ways to Beat the Competition Using a Brachistochrone Strategy

Justin Hart
4 min readSep 28, 2017
The shortest route is not always the fastest route.

September 2012, Boston. After weeks of price negotiations and technical wrangling (and chasing down lawyers for sign-off) we were ready to launch one of the most exciting innovations of the Presidential campaign — “Text-to-Donate”

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Justin Hart

CMO at large. I live at the intersection of AI, machine learning and marketing. It’s a busy corner! (I need to model that).